When this happens, don’t panic, simply take a step back.
Close down the interwebs and open a new document and at the top write this question;
What do my people need to hear from me right now?
Answer the question as fully as possible.
Think about their wants and needs, their problems and worries, their hopes and desires.
Now think about all the ways in which you can help them with all that.
There’s your content plan!